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Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.
How did you decide to click the link, load the page and stay?
Intelligent and accessible, the book will change the way you think of yourself and the world around you.
begins with the story of a man who survived stranded in the middle of the ocean for 76 days because he chose to live, just as Iyengar herself has chosen not to let her blindness prevent her from being a fierce researcher and acclaimed academic.
In more human terms, this means that whenever you buy a book on Amazon from a link on here, I receive a small percentage of its price.
There are two types of thinking, to oversimplify grossly. The first is the domain of hunches, snap judgments, emotional reactions, and first impressions—in short, instant responses to sensations.
Obviously there is a cognitive process involved in such mental processes; one is responding to information.
And why are the best decisions often those that are impossible to explain to others?How do we decide to do anything at all and, out of the myriad choices we face each day, what makes one option more preferable over another?This is one of the most fundamental questions of the social sciences, from consumer psychology to economic theory to behavioral science.Why are some people brilliant decision makers, while others are consistently inept?Why do some people follow their instincts and win, while others end up stumbling into error?