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Those 30 million people have generated billions of pieces of data.
And because most dating sites ask users to give consent for their data to be used for research purposes, this online courting has played out like an enormous social science experiment, recording people's moment-by-moment interactions and judgments.
 , motto: “lets people experience real chemistry”, a subsidiary of (Alexa-rank: 310), launched in 2006 and developed, in large part, on the theories of American anthropologist Helen Fisher, which claims to match people according to compatibility and chemistry.When you’re online dating, why do you swipe left on one person and swipe right on another?Are you carefully weighing every factor that makes someone a good romantic match?I like the idea of research and measurement around these things that seem so impossible to quantify."  Wall Street Journal editor Emily Parker, who interviewed Waldorf, reasoned to herself “of course, this only leads one to wonder, how does one measure interpersonal chemistry?” She found that, “while e Harmony is launching an ambitious research project to do just that, Mr.