What makes you click online dating

In other words, men tend to seek young and physically attractive women, while women pay more attention to men’s socio-economic status [9, 10], which is consistent with the Chinese saying “lang cai nv mao” for the choice of long-term partners [8].In fact, analyzing gender differences of online identity reconstruction in an online social network revealed that men value personal achievements more while women value physical attractiveness more [11].Two hypotheses, potentials-attract and likes-attract, have been proposed to explain the preference and choice of long-term mates [8].The potentials-attract means that people choose mates matched with their sex-specific traits indicating reproductive potentials: men pay more attention than women to youthfulness, health, and physical attractiveness of partners which are the characteristics of fertile mates, while women pay more attention than men to ambition, social status, financial wealth, and commitment of partners which are the characteristics of good providers.Besides, one survey found that marriages initiated through online channels are slightly less likely to break than through traditional offline channels and have a slightly higher level of marital satisfaction for the respondents [7].Mate choice and marital decisions, because of their importance to the formation and evolution of society, have drawn wide attention of scholars from different fields.Considering the difference of mate choice for both sexes in marriage market, Becker regarded the marriage matching problem of mate choice as a frictionless matching process, and by constructing a matching model, Becker proved that the mate choice is not random, but a careful personal choice of attributes [30, 31], which is later extended to a barging matching by Pollak et al. Marriage market is the first stage of a multi-stage game and corresponds with the Pareto efficiency of equilibrium.In the Internet age, Lee and Niederle launched a two-stage experiment in online dating market using rose-for-proposal signals [36], and found that sending a preference signal can increase the acceptance rate.

Economists usually study mate choice and marriage problem from the perspective of game theory and strategic behavior [30,31,32,33,34,35].

Some other scholars also studied the mate preference from the economic perspective [37, 38]. found that male selectivity is invariant to size of female group, while female selectivity is strongly increasing in size of male group [37].

Computer scientists usually study online dating from the perspective of user behaviors [39,40,41] and recommendation systems [4, 42,43,44]. found that there exists distinct difference between preferences of men and women [41], and there also exists difference between users’ stated and actual preferences. also proposed a reciprocal recommendation system for online dating based on similarity measures [4].

Second, there exists homophily for the relationship from the introduction of friends and relatives [28].

Finally, the similarity between partners can also be explained by individual preferences or cost/benefit calculation.

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